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In a bid to Raise Awareness about the Importance of Life Insurance, the industry has come together with the tagline?
Jindagi ke sath bhi jindagi ke bad bhi
SabsePehle Life Insurance
SabseAchha Jeevan Beema
SabsePahle Apni Suraksha
None of these
• Life Insurance Council has decided to launch the Indian life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’. • Its total cost will be around Rs 100 crore. • For this purpose, Life Insurance Corporation (LIC) of India will provide Rs 40 crore. It will be a joint effort of 24 Indian life insurance companies
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