The Union Ministry of Commerce, via its apex agricultural export promotion body, Agricultural and Processed Food Products Export Development Authority (APEDA), has formulated a plan to promote millet export from India from December.

• Promotion of participation of exporters, farmers and traders in 16 international trade expos and Buyer Seller Meets (BSMs)
• Indian missions in foreign countries will be involved in branding and publicizing Indian millet. They will identify international chefs as well as potential customers like departmental stores, supermarkets and hypermarkets for organizing business-to-business meetings and direct tie-ups.
• Millet promotional activities will be organized by APEDA in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Australia, Belgium, Germany, the United Kingdom and the United States.