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What is the technique of Electioneering that is sometimes resorted to by Pressure groups?
Trying to persuade public officers to adopt policies that they think will prove most beneficial to their interests
Trying to place in public office persons who are favourably disposed towards their interests
Trying to influence public opinion and thereby gain an indirect influence over government
Trying to abuse election machinery by bribing political parties, affiliated organizations and bureaucrats in hope of support for their propaganda
As per Odegard, pressure groups resort to three different techniques in securing their purposes. First, they can try to place in public office persons who are favourably disposed towards the interests they seeks to promote. This technique may be labelled electioneering.
Second, they can try to persuade public officers, whether they are initially favourably disposed toward them or not, to adopt and enforce the policies that they think will prove most beneficial to their interests. This technique may be labelled lobbying.
Third, they can try to influence public opinion and thereby gain an indirect influence over government, since the government in a democracy is substantially affected by public opinion. This technique may be labelled propagandizing.
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