GRM Overseas Limited announced the launch of a new marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood actor Salman Khan as brand ambassador.

• The campaign, titled “Better Half Ki Better Choice,” aims to position the product as the preferred choice for families with the tagline “10 Ka Dum.”
• The shares of GRM Overseas Limited closed on the NSE today at ?258.19, up by ?8.85 or 3.55 per cent.
• GRM stated the campaign will begin airing on leading Hindi news channels and will be supported through print media, digital platforms, outdoor advertising, and cinema promotions across India.