Nrupender Rao and the Pennar Story by Pavan C. Lall is a unique story of how a business built with ethics, social and environmental concern at the core of its values can indeed be profitable and sustainable.

Nrupender Rao took a leap of faith in 1987, buying the loss-making Pennar Steels and hoping to turn it profitable. Decades later, the Pennar Group is an established name in multiple diversified ventures.

Forging Mettle proves that we can build large organizations on the foundations of values and sustainability.