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‘M – Pesa’, a mobile-based money transfer and payment service, was launched by Vodafone in the year 2007. In India, Vodafone India launched it in 2013 in association with _____________
YES Bank
SBI
HDFC Bank
Kotak Mahindra Bank
ICICI Bank
- M-Pesa Overview: M-Pesa is a mobile money service launched by Vodafone in 2007. It allows users to transfer money, pay bills, and conduct financial transactions using their mobile phones.
- India Launch: Vodafone India introduced M-Pesa in 2013. It aimed to extend financial services to the unbanked population, especially in rural areas.
- Partnership: The service required a partnership with a bank to facilitate transactions.
- YES Bank: A prominent player in digital and mobile banking services.
- SBI: India's largest bank with extensive reach, but not the initial partner for M-Pesa.
- HDFC Bank: Known for its robust banking services but not the M-Pesa partner.
- Kotak Mahindra Bank: Provides diverse financial services but wasn't involved with M-Pesa's launch.
- ICICI Bank: Correct Answer: Vodafone India partnered with ICICI Bank to launch M-Pesa in India.
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