Sentences of a paragraph are given below in jumbled order. Arrange the sentences in the right order to form a meaningful and

coherent paragraph.

A. It is essential for the marketer to study the behaviour of the consumers in order to make better strategic marketing

decisions.

B. The study of consumer behaviour is equally important for the non-profit organisations such as governmental agencies,

hospitals, NGOs, charitable organisations.

C. Thus, by studying the consumer behaviour before and during purchase helps in production scheduling, designing, pricing,

positioning, segmentation, advertising and other promotional activities.

D. If the marketer has complete knowledge about the consumer’s likings or disliking, then he can predict the response of the

potential customers towards his offerings.