In the above case quot Just Foodie quot is using various variables of Marketing Mix Identify the var...........

Business Studies (CUET) MARKETING

On the basis of the information given in the case, answer the next five questions. "Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like : Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over different competitors in the market, and their market share is rising continuously.

In the above case "Just Foodie" is using various variables of Marketing Mix. Identify the variable used in the following statement:

"To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets."

Product

Price

Promotion

Physical distribution

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Explanation:

Physical distribution refers to the process of making a product available to consumers through different distribution channels.
"Just Foodie" is ensuring that its products are available in both its own outlets and grocery stores, which means they are focusing on placing the product where consumers can easily buy it.
This is a function of place/distribution strategy, which ensures efficient logistics and availability.