After studying the chapter what should a reader be able to explain about the term marketing ........

Business Studies (CUET) MARKETING

After studying the chapter, what should a reader be able to explain about the term 'marketing'?

Marketing means shopping

Marketing is just selling

Marketing is a broad concept including various functions

Marketing does not involve consumer interaction

Marketing is a broad concept that goes beyond just shopping or selling.

It involves a wide range of activities, such as planning, pricing, promoting, and distributing products to satisfy consumers' needs.

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