Digital payments giant PhonePe has launched its ‘insuring HEROES’ campaign ahead of International Women’s Day, offering exclusive discounts on insurance plans tailored specifically for women.

International Women’s Day, observed annually on March 8, celebrates women’s achievements while promoting gender equality and economic empowerment.

With this initiative, PhonePe aims to enhance financial security for women by making essential insurance plans more accessible and affordable.

As part of the campaign, PhonePe is offering special discounts of up to 30% on select term life and health insurance plans.

These exclusive benefits will be available on the PhonePe platform until March 9, 2025.