The Indian private banking company, Federal Bank has signed a brand new partnership with the star Indian shuttler, HS Prannoy. 

• Via this brand new alliance, Federal Bank has been named the exclusive banking partner of Prannoy. 
• This is an annual partnership where the branding of the bank will be displayed by the 31-year-old player in several upcoming Badminton World Federation (BWF) events like BWF Super Series, BWF Gold Series, and BWF World Badminton. 
• Furthermore, the 2022 Asian Games bronze medalist will be seen carrying the logo of the bank during post-match interviews.