The Coca-Cola Company’s lemon drink Sprite has become a billion dollar brand in annual sales in India, the beverage maker said in its global earnings report this week.

• Sprite, over the years, has managed to establish itself as a youth brand. Its advertising is edgy, quirky, and often involves over-the-top urban conversations in its storytelling and narrative.
• For the summer of 2022, Coca-Cola India unveiled a new campaign ‘Thand Rakh’ for Sprite.
• It is designed to appeal to teens and young adults who tend to give in to irking situations, as they go about encountering challenges and exploring the world.