Karnataka Milk Federation (KMF) aims for global recognition through sponsorship, also introducing ‘Nandini Splash’ energy drink in the US during the tournament.

• The ‘Nandini logo’ will adorn Scotland and Ireland cricket teams’ jerseys in the ICC Men’s T20 World Cup.
• KMF sees the event as a chance to expand its market and revenue. Meanwhile, criticism arises over prioritizing international teams over local sports entities.
• The sponsorship, estimated at Rs 2-2.5 crore per team, prompts debate on social media, led by figures like TV Mohandas Pai.