Personal computers maker HP has appointed former Apple executive Ipsita Dasgupta as managing director and senior vice president for India, Bangladesh, and Sri Lankan markets, effective 30 October.  

• She will report to David McQuarrie, HP chief commercial officer. Gurpreet Singh Brar, who was officiating as interim India MD since November last year, will move to a new role of the vice-president, innovation and growth for HP’s India market, the company said in a statement. 
• Dasgupta was senior director of marketing for Apple Services based at Apple headquarters leading global synergy marketing, external partnership marketing, consumer insights, and market and competitive intelligence for Apple’s subscription services.
• Dasgupta is a seasoned leader who brings a wealth of strategic business expertise to her new role at HP, with 24 years of international operating experience across various industries.
• Prior to Apple, Ipsita held a variety of executive positions including president of corporate strategy and incubated business at Star India, A Walt Disney Company; and Chief Commercial Officer for the South Asia and Greater China at General Electric Company.