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Why in the News?
Key Points:
=> The women's empowerment and sustainable craftsmanship, spearheaded by the Madhya Pradesh Tourism Board (MPTB), has not only celebrated local artistry but also opened new avenues of employment for women.
=> As part of MPTB's Safe Tourist Places for Women initiative, women and girls in the Sanchi cluster receive clay art training through the ‘Maati Kala Shilp' scheme.
=> The training programme emphasizes a balance between preserving traditional clay craft methods and incorporating modern techniques.
=> Women artisans are taught soil preparation, moulding, drying, finishing, and quality control processes to meet market demands.
=> Over 200 women have been trained in various clay techniques, both fired and unfired, allowing them to produce a diverse range of items, including Sanchi stupas, diyas, ornamental vessels, animal figurines, and toys.
=> The initiative has significantly boosted the livelihood of women in Sanchi, where many now earn a stable monthly income of ?14,000 to ?15,000.
=> The artisans have also expanded their reach beyond Sanchi to cities like Bhopal and Jabalpur, receiving recognition and encouragement from various quarters.
=> A key milestone in their success came when a private hotel chain began ordering approximately 2,000 garlands per month.
=> Currently, the women’s group has scaled production to around 5,000 garlands monthly and continues to explore new market opportunities with the support of MPTB.
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