Every year, International Coffee Day is observed on October 1, to celebrate and promote the use of coffee. The day is marked to celebrate “the coffee sector’s diversity, quality and passion.”

It is an opportunity for coffee lovers to share their love of the beverage and support farmers whose livelihood depends on the aromatic crop.

Every year 77 Member States of the International Coffee Organization (ICO), dozens of coffee associates, and millions of coffee lovers come together to celebrate their favourite beverage.