The Advertising Standards Council of India ASCI is a 1 Self regulatory institution 2 Non government ...........

Indian Political System Commission/committee

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The Advertising Standards Council of India (ASCI) is a

1) Self-regulatory institution

2) Non-government body

3) Body that can prohibit certain ads from appearing on TV

1 and 2 only

3 only

2 only

1, 2 and 3

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Explanation:

When an advertiser is creating an ad, the consumer is his audience. If a consumer feels that a particular advertisement is in bad taste or is false in its claims, they need a body or council to whom they can air their grievances and who will take any appropriate action, if necessary. ASCI as a self-regulatory body governing advertising content is the ideal medium as its purpose is to serve both the advertisers as well as the consumers. There is no other non governmental body in India which regulates the advertising content that is released in India. If an ad that is released in India seems objectionable, a person can write to ASCI with their complaint. This complaint will be deliberated on by the complains council after providing due process to advertiser to defend the ad against the complaint. If complaint is upheld then the ad is voluntarily either withdrawn or modified. In 2007, the Government of India amended the Cable TV Network Rules’ Advertising Code by which ads which violate ASCI code cannot be permitted on TV