On 31 May 2023, WHO and public health champions around the world will come together to celebrate World No Tobacco Day (WNTD).

• This year’s theme is “Grow food, not tobacco”.
• The 2023 global campaign aims to raise awareness about alternative crop production and marketing opportunities for tobacco farmers and encourage them to grow sustainable, nutritious crops.
• It will also aim to expose the tobacco industry’s efforts to interfere with attempts to substitute tobacco growing with sustainable crops, thereby contributing to the global food crisis.