With a view to helping farmers sell their farm-fresh natural vegetables directly to the consumers, a new initiative ‘Natural Produce on Wheels’ under the Prakritik Kheti Khushhal Kisan Yojana (PK3Y) of the Department of Agriculture in Himachal Pradesh was launched.

• The mobile van will help the farmers take their chemical-free natural produce directly to the consumers.
• To begin with, under the initiative ‘Natural Produce on Wheels’, the PK3Y is facilitating farmers of three development blocks around Shimla, namely Totu, Mashobra and Basantpur to sell their natural produce in mobile vans.
• The van will be stationed in the State Secretariat, Himachal Pradesh University campus and Krishi Bhawan every Friday, where the consumers can buy chemical-free natural produce, including vegetables, fruits and some processed products like pickles and desi ghee.
• The mobile van, which will take the produce to select places in Shimla, carried 10 quintal seasonal vegetables, fruits and other products on the inaugural day.
• The initiative evinced a huge response among consumers, who came in great numbers to buy healthy chemical-free produce, including a variety of vegetables immediately after the launch.