The National Cadet Corps (NCC) has initiated a nationwide flagship campaign ‘Puneet Sagar Abhiyan’, to clean seashores/beaches and other water bodies, including rivers and lakes of plastic and other waste material.

• The initial phase of the ‘Puneet Sagar Abhiyan 2022’ is being conducted in a grand manner between April 01-05, 2022, coinciding with the National Maritime Day. 
•  More than 1.5 lakh cadets from all 17 State Directorates of the NCC are participating in various activities, positively impacting a population of approximately 50 Lakh citizens. 
• The purpose of the Abhiyan is to educate locals and sensitize them about ‘Swachh Bharat’. It is envisioned to increase the awareness among the local population and future generations about the importance of keeping the beaches and riverfronts clean.
• Drawing and poster-making competitions, essay writing, poetry, article writing, debate, etc are also being conducted at various locations.
• The NCC cadets are also joined by NCC Alumni, locals, and tourists at a large number of places across the country. The Abhiyan gained mass popularity after Prime Minister Narendra Modi mentioned it in his ‘Mann Ki Baat’.