The day coincides with the birth anniversary of Bhamashah, an aide of Maharana Pratap and whose moral and financial support is believed to have helped the Rajput warrior king reclaim most of his lost territory, according to a press release issued by the government. 

• The Yogi Adityanath government in Uttar Pradesh has decided to celebrate Traders’ Welfare Day every June 29.
• The government will also hold a investors’ summit in every district to recognise and honour prominent local business leaders and industrialists on the day, according to a press release issued by the government. 
• The businessperson who pays the highest taxes in the state will be felicitated at an annual state-level grand event in Lucknow to mark the occasion. 
• The state’s culture department has prepared a detailed action plan and has started raising awareness about the importance of the event among people