Launched by the Union Minister, Shri Hardeep S. Puri on 15th May, 2023, ‘Meri LiFE, Mera Swachh Shehar’ campaign gained momentum as Cities pushed for sustainability and better LiFE.

• The nationwide campaign aims to nudge cities to set up RRR Centres, one stop collection centres, for citizens to contribute clothes, shoes, old books, toys and used plastic to be reused or recycled.
• The Goodwill or Impact Centres in the west have been the central hub for sustainability initiatives. From recycling electronic items, clothes, old books, shoes to upscaling used items the goodwill centres paved way for sustainability in the urban world.
• Both donating to Goodwill and buying used clothes and other items help to keep these goods from going to landfills. Keeping in line with the Goodwill Centres, Indian urban sanitation ecosystem moves towards Reduce, Reuse, Recycle Centres or the RRR Centres.