Ministry of Rural Development of Government of India (MoRD) and Flipkart has signed a Memorandum of Understanding (MoU) for the Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM).

Key Facts

• MoU between ministry & Flipkart will help in empowering local businesses and self-help groups (SHGs) by bringing them into the e-commerce fold.
• Partnership is in line with the DAY-NRLM’s objective of strengthening the capabilities of rural communities for self-employment and entrepreneurship.
• Thus, it provides further momentum to the Prime Minister Narendra Modi’s vision of an Atma Nirbhar Bharat.

Part of Flipkart Samarth Program

MoU is a part of the Flipkart Samarth program. It was signed with the aim of providing skilled & underserved communities of weavers, craftsmen, and artisans with national market access using the Flipkart marketplace. It will also provide them with dedicated support for knowledge and training. Flipkart Samarth programme seeks to break entry barriers for local communities by providing time-bound incubation & support with onboarding, marketing, business insights, cataloguing, account management, and warehousing. It will increase avenues for business and trade inclusion as well as help in creating & sustaining better livelihood opportunities.