Explanation:

- In the first sentence, the passage talks about the growing popularity of poetry and novels in the 18th century.

- The second sentence mentions "Robinson Crusoe" as the first successful English novel, highlighting its influence.

- The third mentions "Gulliver's Travels" by Jonathan Swift, describing its content about imaginary journeys.

- The next sentence describes a focus on poetry concerning British landscapes and nature as inspiration.

- Finally, the poets' goal was to write in a simple style so the general public could appreciate the work.

Considering the options:

1. Modern - Implies something contemporary; does not fit as well with the historical context.

2. Traditional - Suggests a longstanding influence, not necessarily relating to understandability by the public.

3. Ordinary - Refers to the everyday people, aligning with the idea that the writing style was accessible to the general masses.

4. Typical - Suggests normal or expected, but not directly related to public understanding.