On May 28, 2025, legendary cricketer MS Dhoni was announced as the brand ambassador for Dettol’s newly launched Icy Cool product line. The campaign aims to combine the trusted germ protection of Dettol with Dhoni’s "Captain Cool" persona to offer instant relief during the Indian summer.

Key Points:

• Dettol launched its new Icy Cool range of soap, bodywash, and handwash to offer germ protection along with an intense cooling effect.
• MS Dhoni stars in the new campaign, promoting the idea that staying physically cool helps maintain mental calmness, especially in high-pressure situations.
• The advertisement features a cricket-themed storyline where Dhoni steps out of a poster to support a young cricketer using Dettol Icy Cool.
• The campaign was developed by McCann Worldgroup, with Prasoon Joshi highlighting the alignment between Dhoni’s cool demeanor and the product’s promise.
• This collaboration targets consumers seeking freshness and germ protection during the harsh Indian summer, leveraging Dhoni’s wide appeal