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Amul Launches Fresh Milk in the US

Amul, renowned for its iconic ‘Taste of India’ tagline, has ventured into international markets with the launch of its fresh milk range in the United States.

Amul’s Managing Director, Jayen Mehta, revealed the strategic partnership with the Michigan Milk Producers Association.
This marks a historic milestone for Amul as it marks its first venture outside India, strategically targeting the robust Indian and Asian communities in the US market.
Amul aims to establish a strong presence in key international markets.
The PM Modi urged it to aspire to become the largest dairy organization globally.
He highlighted the significant growth of India’s dairy sector, attributing it to the collective efforts of dairy farmers and cooperative initiatives like Amul.

By: Brijesh Kumar

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