Eveready Industries India Ltd. (EIIL) named Neeraj Chopra, the reigning Olympic gold medalist, as its new brand ambassador.

This collaboration marks a significant milestone for Eveready as it seeks to strengthen its commitment to excellence and innovation through the launch of the new Ultima Alkaline battery series.

The brand aims to enhance its connection with the youth by offering long-lasting value-for-money solutions for high-drain devices of new-age India.