World Tourism Day is celebrated annually on September 27 to promote and raise awareness about the importance of tourism, both economically and socially. It was established by the United Nations World Tourism Organization (UNWTO) in 1980 and has been celebrated every year since then.

• For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity.
• World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy.
• This World Tourism Day 2023, the UNWTO,  under the theme “Tourism and green investment” highlights the need for more and better-targeted investments for the Sustainable Development Goals, the UN roadmap for a better world by 2030.