BharatPe Group, a leading fintech, has said that it will be rebranding PAYBACK India, the country’s largest multi-brand loyalty program, to Zillion. 

• This new brand identity is in line with the company’s vision to make Zillion ubiquitous to loyalty and rewards across the country.
• It aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands.
• Zillion will offer a wide range of options for customers to earn and redeem at a wide range of partners across the country. 
• Customers will be able to earn Zillion coins across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more.