Explanation:

Women in rural areas in Sangrur district of Punjab are joining Promoting Employment of Households through Entrepreneurship and Livelihood (PEHEL) introduced by Sangrur administration to set up their small enterprises.

Through this initiative the Sangrur district administration is aiming to promote entrepreneurship and support vulnerable sections, especially women from the backward communities, to become entrepreneurs.

Sangrur Deputy Commissioner Jitendra Jorwal, while detailing about the project said that PEHEL is an initiative to empower SHG members to establish their enterprises in rural areas. The district administration is looking to promote entrepreneurship and support vulnerable sections to become first-time entrepreneurs.

According to the Additional Deputy Commissioner (Rural Development), under PEHEL, women are choosing different businesses like starting a bus service, a travel agency, an entertainment company, setting up a slipper unit, cow dung log-making unit, etc. Women want to try their hand at different occupations in which household members are involved and they are giving good results as well.

For such rural startups, loan is provided by SHGs and training by PEHEL. In this regard, the administration also helps the women sell their produce by organising a PEHEL mandi in which farmers doing organic farming also come to sell their produce.