PUMA India has announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador.

• The brand had earlier posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador.
• PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores.
• According to the 5000 responses collected over 36 hours, 80% of the consumers surprisingly assumed the brand ambassador to be a male cricketer.