The Government e Marketplace (GeM) has launched a new initiative called “Womaniya on GeM” to empower women entrepreneurs and women self-help groups (WSHGs) to sell their products directly to various government ministries, departments, and institutions.

• The initiative aims to develop women entrepreneurship on the margins of society to achieve gender-inclusive economic growth.
• It will spur hyper-local economic opportunities for women entrepreneurs and address the goals and objectives of United Nations Sustainable Development Goal 5.
• The CEO of GeM, S Radha Chauhan, has released a video to highlight the essence and benefits of the Womaniya initiative.