Noise India recently has appointed Virat Kohli as its new brand ambassador for their smartwatch series on 2 December. 

The new partnership will bring together the two domains together which is said to exemplify the brand. 

• The partnership will further help in deepening consumer trust and allegiance.

• Noise and Virat Kohli- both are leaders in the smart connected lifestyle industry and the cricket world respectively. 

• Noise signed Kohli because of his super-athlete fitness, which makes him a role model for the brand.