Coca-Cola has signed Olympic gold medalist, Neeraj Chopra for Limca Sportz promotion. Recently, Neeraj Chopra has become the first-ever Indian to win a silver medal at World Athletics Championships with his best throw of 88.13 m. Also, Neeraj Chopra has been ruled out of the Birmingham Commonwealth Games 2022 in England due to an injury he picked up at World Athletics Championships.

Coca-Cola India and its bottling partners are investing around $1 billion (around Rs 7,990 crore) to expand the production capacity by up to 40 per cent. Besides, the beverage major is also launching Limca Sportz, which comes with glucose and electrolytes.