A book titled “Epitaph Vs Life” by Yogi Kochhar was launched  by Lt Gen PN Ananthanarayanan, GOC, Yol-based Rising Star Corps and Aparna Ananth, Zonal President, AWWA. The book has been reviewed by an American author, Dr Harold H Bloomfield, who has sold over none million copies of his books in 32 languages. Lt Gen Ananthanarayanan also launched a campaign to brand Yol, an Army cantonment near Dharamsala, as ‘ Your One Life’.

Key Points:

• Under this campaign, T-shirts, branded as Yol as ‘Your One Life’, will be manufactured and distributed to tourists coming to the cantonment and publicity would be carried out with the help of experts to ensure that people affiliate themselves with the Yol cantonment.

• Yogi, who has designed the campaign, made a statement that many cities such as New York are branded to attract tourists. However, it is for the first that such an effort is being made in India for branding a place