Principle: Words describing quality of things cannot be registered as trade mark. However, such words may be registered as trade mark if they acquire a secondary meaning. Words acquire secondary meaning when people start associating the descriptive words with a person specific.

Facts: A hatchery located in Raipur is owned by ‘X’. X has been using the slogan “new laid eggs sold here” since 1970 to describe the quality of eggs sold in his hatchery. Over a period of time because of continuous use of this slogan, people started associating this slogan with X. X filed an application for registration of the words “new laid eggs” as trade mark in the year 1970.