Explanation:

- Ethnocentrism (Option 3): This is the correct answer. It is the tendency to view one’s own culture as superior and use it as a benchmark to judge other cultures' practices.

- Relativism (Option 1): This is an approach where cultures are evaluated based on their own merits, without imposing outside standards. It promotes understanding and acceptance of cultural differences.

- Racism (Option 2): This refers to prejudice and discrimination directed against someone of a different race based on the belief that one's own race is superior.

- Arrogance (Option 4): This is a personal trait characterized by an exaggerated sense of one's own importance or abilities, usually unrelated to cultural judgments.