Male Vanity is no different from female's ------ in Face, a confident man no longer shies away from stating his deep interest in beautifying his appearance.

(A) Western cosmetic houses have spent millions of dollars researching this: men want to look amazing too.

(B) Today's urban male spends as much on beauty products as his female counterpart.

(C) It is perhaps the fastest growing market segment of the feel good, look good industry.