Read the following passage and answer the following question:
With information being transmitted across organizations in split seconds, the need for business analytics has become imperative to make crucial business decisions. We live in an era of information. Today, every organizations across the world thrive on its single-most crucial asset called ‘data’. What is intriguing is that a huge volume of data is collected across organizations from various sources in zillion different forms, at just the blink of an eye. The ability to mine these data, and use the right set of statistical and quantitative tools to analyse these, is imperative for the success of any business. It is here that business analytics comes into focus. Business analytics refers to the investigation and analysis of past business performances in order to gain insights and devise business plans for the growth of a company Ramesh Kumar, senior vice-president. Symphony Services, an international company (with its branches in Bangalore, Pune, etc.) that specializes in business analytics, points out that though the term business intelligence came into existence in the early 1990s, the science of it has been in existence from the days of mathematics. He says, “Business intelligence involves collecting data, researching and summarizing it to derive meaningful information to make decisions. The advancement of this science by using mathematical models and simulations, given different conditions and changes, was the next step, which comes to be called ‘analytics’ a term that was coined in the 1990s.