Select the most appropriate option to fill in blank number 1 ........

English (SSC) Cloze test

Advertising is the promotion of goods and services. It provides an (1) ______ to the manufacturing companies to sell their (2) ______ better than their competitors. Every time we switch (3) ______ the television we find some product or the other (4) ______ pushed towards us. It cannot be denied that the (5) ______ behind commercial advertising is to increase sales and earn more profit.

Select the most appropriate option to fill in blank number (1).

occasion

excuse

event

opportunity

Explanation:

- Option 1: Occasion - This refers to a particular event or happening, which doesn’t fit well in the context of providing something positive for companies.

- Option 2: Excuse - This implies a justification, often for something undesirable, which doesn’t match the positive connotation intended here.

- Option 3: Event - This is a specific occurrence or happening, not quite relevant in the context of aiding companies.

- Option 4: Opportunity - This denotes a favorable situation or condition that helps in advancement or progress, which aligns perfectly with the context of advertising assisting companies.

The correct answer for blank (1) is:

- Opportunity