Rita an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes open...........

English ( Master) Reading Comprehension (C)

Rita, an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes, opened a bakery one year ago and is surprised that business has been so slow. A consultant she hired to conduct market research has reported that the local population doesn't think of her shop as one they would visit on a daily basis but rather a place they'd visit if they were celebrating a special occasion. Which of the following strategies should Rita employ to increase her daily business?

making coupons available that entitle the coupon holder to receive a 25% discount on wedding, anniversary, or birthday cakes

exhibiting at the next Bridal Expo and having pieces of one of her wedding cakes available for tasting

placing a series of ads in the local newspaper that advertise the wide array of breads

moving the bakery to the other side of town

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Explanation:

To increase her daily business, Rita should consider Option 3: placing a series of ads in the local newspaper that advertise the wide array of breads.

This strategy targets everyday consumers and encourages them to think of her bakery as a place for regular purchases, not just special occasions. By showcasing a diverse range of products like breads, pastries, and other baked goods, she can attract a broader customer base and potentially increase foot traffic to her bakery on a daily basis.

The other options focus primarily on wedding cakes or special occasions, which won't change the perception of her bakery as a daily destination.