Read the passage below and answer the following questions.
The stock-taking at the first national convention on consumer protection served to highlight the areas that called for special attention to sustain the momentum of the movement as genuine for safeguarding the people’s interests. Spreading awareness about the rights of the consumers and the relief open to them in case they did not get their money’s worth of goods and services has been identified as the first priority. While this may not be a difficult task in urban areas, where the movement is presently concentrated, taking it to the vast rural hinterland calls for a multi-media approach in which radio and television have a crucial role to play. The involvement of 500 odd consumer organizations in the country in publicizing the concept of fair trade practices and their remedies available against their violation will prove rewarding if the message is conveyed through village bodies. Government efforts remain confined at best to setting up the infrastructure after the formal launch of the movement with the enactment of the Consumer Protection Act. The mounting backlog of cases in consumer courts, points to the need for toning up the district level redressal machinery. The main objective of the movement is the creation of a culture that denies place in the market for products that are not consumer friendly. This is possible only if consumer bodies take over the watchdog role performed by the government till now and exercise social control over the market to see that the benefits of liberalization are not reaped by traders alone. But the plea to industry to exercise self-regulation and maintain minimum standards of quality and devise appropriate pricing is bound to go unheeded unless strict measures are taken to ensure compliance.