As the volume of advertising is getting more and more expanded it is becoming difficult to make adve...........

Business Studies (CUET) MARKETING

As the volume of advertising is getting more and more expanded, it is becoming difficult to make advertising messages heard by the target prospects. This will affect the ___ of advertising.

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CUET BUSINESS STUDIES Previous Year Paper (2022)

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Social values

Preference

Effectiveness

Criticism

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Explanation:

Explanation:
With the increasing volume of advertisements across various media platforms, audiences are bombarded with excessive information. This phenomenon, known as "advertising clutter," makes it harder for advertisers to capture the attention of their target audience. Consequently, the effectiveness of advertising campaigns is reduced as messages are more likely to be ignored or overlooked. Therefore, the correct option is Effectiveness.