In the context of globalization lsquo Levitt Thesis rsquo means 2 marks ........

Miscellaneous Others

In the context of globalization, ‘Levitt Thesis’ means (2 marks)

Standardisation strategy to respond to the worldwide homogenised market and expand the market through aggressive low pricing

Customise products to regional markets

Customise products to meet the national market

None of the above

Standardisation strategy to respond to the worldwide homogenised market and expand the market through aggressive low pricing

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