Match the items of List ndash I with those of List ndash II and indicate the correct combination fro...........

Miscellaneous Others

Match the items of List – I with those of List – II and indicate the correct combination from the codes given below : (2 marks)

List – I List – II

(i) AIDA Model (a) Consumer behaviour

(ii) Hierarchy of effects model (b) Marketing communication

(iii) Howard and Sheth model (c) Consumer buying- decision process

(iv) Information search (d) Advertising effectiveness

Codes : (i) (ii) (iii) (iv)

(a) (b) (c) (d)

(b) (c) (d) (a)

(b) (d) (a) (c)

(d) (a) (c) (b)

(b) (d) (a) (c)

Submit Error