Consider the following statements and find out the correct alternative from the codes given below :    (2 marks)

(i) A firm’s marketing information system is a component of its marketing research system.

(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.

(iii) Survey research is seldom used for studying consumer perception and attitudes.

(iv) The concept of cognitive dissonance is relevant to study consumer’s post-purchase behaviour.

Codes :