Multiple Choice Questions on The concept of marketing mix consisting of the 4 P rsquo s of marketing was developed by 2........... for UGC NET ( Commerce) Preparation

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Multiple Choice Questions

The concept of marketing mix consisting of the 4 P rsquo s of marketing was developed by 2...........

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    The concept of marketing-mix, consisting of the 4 P’s of marketing, was developed by   (2 marks)

    E. Jerome McCarthy

    Correct Answer

    Peter F. Drucker

    Incorrect Answer

    Philip Kotler

    Incorrect Answer

    William J. Stonton

    Incorrect Answer
    Explanation:

    E. Jerome McCarthy

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