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Match items in List – II with items in List – I : (2 marks)
List – I List – II
I. Mega Marketing 1. Advertising
II. Penetration Price 2. Kotler
III. Promotion Mix 3. Low price
IV. Customer Satisfaction 4. Post Purchase Behaviour
Codes : 1 2 3 4
I II III IV
III I II IV
IV III II I
III IV I II
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