3 districts make it to top 10 under Beti Bachao, Beti Padao campaign :

• Shimla, Sirmaur and Mandi rank among the top 10 districts of the country for having done commendable work under the Beti Bachao, Beti Padao (BBBP) programme.
• The Union Ministry of Women and Child Development (WCD) had undertaken a survey to assess the work being done by various districts with regard to the programme across the country.
• The recognition for Shimla district’s good work has come because of effective implementation of schemes aimed at ensuring the girl child’s safety, health and nutrition. Brainchild of the Deputy Commissioner, the district administration brought out a handbook “Mahila Suraksha’ (women safety) on March 14, 2018. It is also available in Braille.
• The booklet provides essential tips on personal safety, important legal provisions and how to deal with sexual harassment at work place. It also contains important phone numbers and helpline numbers that one can dial in such situations to get assistance.
• Shimla district has also launched the Ananya programme, which ensures a healthy and balanced nutritional diet for the growing girl child. The state government has also launched “Shakti App” and Gudia helpline 1515 for the protection of women.
• In Sirmaur, people were made aware about the significance of the girl child. The slew of awareness campaigns had led to an increase in the child sex ratio last year. This was a major indication of the success of this campaign.
• Out of the 648 district, Sirmaur figures among the top 10.
• This year, 1,588 girls were born against 1,509 boys in Paonta Sahib developmental block. As per 2011 Census, the child sex ratio in the district was 918 and it has now increased to 963. In another achievement, 1,431 girls had been born in Kyari panchayat of Nahan block as compared to 1,000 boys in 2014. District Programme Officer reported that the district had registered a child sex ratio of 1,004 in 2018-19 and this had fetched it the national honour.
• Mandi district has been selected for award by the Ministry of Women and Child Development for doing outstanding work under Beti Bachao Beti Padao programme. Mandi district is among 10 districts of the nation which have been selected for this award.

About Beti Bachao, Beti Padhao Yojana :

Beti Bachao, Beti Padhao is a campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls in India. The scheme was launched with an initial funding of ?100 crore (US$14 million).
Strategies used :

Strategies employed to successfully carry out the scheme are:

• Implement a sustained social mobilization and communication campaign to create equal value for the girl child and promote her education.
• Place the issue of decline in child sex ratio/sex ratio at birth in public discourse, improvement of which would be an indicator for good governance.
• Focus on gender critical districts and cities.

 It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi.

According to census data, the child gender ratio (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries. In the Population Census of 2011 it was revealed that the population ratio of India 2011 is 918 females per 1000 of males. The Sex Ratio 2011 shows a downward trend from the census 2001 data.

The Beti Bachao, Beti Padhao (BBBP)scheme was launched on 22 January 2015 by PM Narendra Modi.It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR.

On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP.

The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur, Jind in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015. The hashtag garnered worldwide fame.