Explanation:

 Farmers in Rajasthan, particularly in Bikaner and Jodhpur, are buying up tracts of land, in some cases across a couple of districts, to plant the jojoba (pronounced ho-ho-ba) shrub, the seeds of which contain an oil that is used as a moisturizer in bathing soaps and cosmetic products.
“Farmers have already planted jojoba seeds in around 500 hectares of land.  Association of the Rajasthan Jojoba Plantation and Research Project (Ajorp), an agency set up by the state government in 1995.